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A O SMITH CORPORATION Brand Channel Marketing Manager in APPLETON, Wisconsin

JOB REQUIREMENTS: Company / Location Information A. O. Smith Corporation\'s North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America. As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company\'s goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships. This hybrid position is located in either A. O. Smith\'s Milwaukee headquarters or our Appleton, WI location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education. Primary Function The Brand Marketing Manager is responsible for developing and executing customer-focused and highly effective marketing initiatives for the North American Water Treatment Professional channel, which markets our brands and products to Water Quality Dealers, contractors, wholesalers, and plumbing professionals. The ideal candidate is a results-oriented, creative, and analytical marketer. The Brand Marketing Manager reports to the Sr. Director, Brand Marketing and directly manages a team of four marketers. You will also collaborate regularly with cross-functional teams that include Sales, Customer Service, Product, Engineering, and Procurement. Responsibilities Develop and execute strategic marketing plans for the North American Water Treatment Professional channel lines of business and brands. Work cross-functionally with Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones. Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition. Design and execute product launches across various product lines and marketing channels. Lead trade show event strategy and coordinate three to five trade events per year with the help of the larger team. Leveraging customer insights and competitive research, lead merchandising over multiple brands to highlight product features and benefits and to ensure consistency across all channels and customer touch points. Represent the Brand Marketing team to cross-functional... For full info follow application link. A. O. Smith values employee excellence. In our employment practices, we will not discriminate based on race, color, religion, sex, age, national origin, marital status, disability, or other legally protected status. We operate in a global environment and will strive to create a workplace where men and women from diverse backgrounds can thrive and achieve their fullest potential. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/E02B0194F3DB4092

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